University of Dallas · Irving, TX
VP & Chief Marketing & Communications Officer
2020 – Present
Led enterprise-wide brand transformation, crisis communications, and earned media strategy for the President. Secured placements in the WSJ, Dallas Morning News, Fox News, EWTN, and national Catholic outlets. Drove record undergraduate applications while delivering $500K in cost savings by bringing enrollment marketing fully in-house.
Curt Pringle & Associates · Anaheim, CA
Vice President
2018 – 2020
Advised public and private-sector clients on strategic communications and public affairs. Built relationships with state and local elected officials, policymakers, and business leaders. Drove business development and client retention through targeted strategic messaging.
Obria Medical Clinics · Southern California
President & Executive Director
Earlier career
Provided executive leadership for Southern California’s largest network of life-affirming women’s health clinics. Oversaw administration, communications, community partnerships, and organizational growth across multiple locations.
Lincoln Club of Orange County · Tustin, CA
Executive Director
2006 – 2015
Led strategic growth of a high-profile political membership organization with deep ties to senior business and community leaders. Managed government affairs, advocacy, member engagement, and relationships with elected officials at state and local levels.
Southern California Toll Roads · Orange County, CA
Communications & Public Affairs Manager
Earlier career
Managed communications and public affairs for Southern California’s largest toll-road system, navigating complex stakeholder relationships, government relations, and media strategy for a major regional infrastructure organization.
QSC Audio Products · Costa Mesa, CA
Public Relations Representative
1998 – 2000
Managed all media relations for a global audio technology manufacturer. Placed bylined and ghostwritten articles in international trade publications. Produced press campaigns for five major tradeshows. Built the company’s first online press room.
“As comfortable writing speeches for C-suite executives as she is navigating the nuances of public policy and interacting with elected officials.”
— University of Dallas, 2020
Strategic Communications
Media Relations & Earned Media
Executive Ghostwriting
Thought Leadership
Crisis Communications
Public Affairs
Government Affairs
Brand Management
Content Strategy
Stakeholder Engagement
Reputation Management
Coalition Building
Executive Media Training
Nonprofit Communications
Digital Platforms & Analytics
Team Leadership
Video & Multimedia Production
Internal Communications
Executive Communications · Higher Education
Presidential Brand & National Earned Media Strategy
Transforming a university president into a recognized national voice — from WSJ op-eds to Fox News to Relevant Radio.
Developed and executed a comprehensive earned media strategy for a university president, personally drafting op-eds, expert commentaries, and contributed articles for national and regional publication. Built the executive’s LinkedIn presence from zero to 5,000+ followers. Placements spanned the Wall Street Journal, Dallas Morning News, American Mind, National Catholic Register, EWTN, Fox News, and Relevant Radio — all within a single academic year.
5K+
LinkedIn followers built
14+
Outlets in one quarter
5
Major placements, year one
Brand Strategy · Enrollment Marketing
Enterprise Brand Refresh & In-House Creative Build
Bringing enrollment marketing in-house, building a team, redesigning the brand — and delivering record results at half the cost.
Led the institution’s first enterprise-wide brand refresh, aligning all messaging, visual identity, and web presence to a new strategic direction. Produced comprehensive brand and language guides. Brought enrollment marketing fully in-house, building an internal team of graphic designers, video producers, and web developers. The redesigned flagship website serves 1.5M+ annual visitors while delivering $500K in cost savings and driving undergraduate applications to record levels.
$500K
Savings from in-housing
Record
Undergraduate applications
1.5M+
Annual website visitors
214
Design projects in Q1 ’26
Content Strategy · Social & Digital
Content Ecosystem Growth: 248% Impressions Increase
Building a content operation from the inside out — with results that beat industry benchmarks by 3x.
Built and led a cross-platform content strategy driving dramatic year-over-year growth across all major social and digital channels. Grew video output 3x in a single quarter. Produced an internal newsletter averaging a 57% open rate across 12 editions — well above industry benchmarks. Family audience engagement ran 3x higher than platform benchmarks.
249%
Impressions growth YOY
109%
Content output growth YOY
3×
Industry benchmark exceeded
Public Affairs · Government Relations
Stakeholder Strategy Across Public, Private & Nonprofit Sectors
Two decades advising organizations through complex political, regulatory, and community stakeholder environments.
Across roles at Curt Pringle & Associates, the Lincoln Club of Orange County, Obria Medical Clinics, and the Southern California toll-road system, built deep experience in public affairs strategy, government relations, community outreach, and advocacy communications across all three sectors.
20+
Years in public affairs
3
Sectors: public, private, nonprofit
State
& local government relationships
