Clare Venegas

My career began where all good communications work should: at a newspaper. Covering city government for the Orange County Register gave me something no marketing course can teach — a journalist’s instinct for what’s actually newsworthy, and deep respect for an audience’s intelligence.

From there I moved into corporate communications, public affairs, and nonprofit leadership — managing media relations for a global manufacturer, overseeing communications for Southern California’s largest toll-road system, directing a high-profile political membership organization, and leading a network of women’s health clinics.

At Curt Pringle & Associates I advised public and private-sector clients on strategic positioning and built relationships with elected officials statewide. Most recently as VP and Chief Marketing & Communications Officer at the University of Dallas, I led enterprise-wide brand transformation, launched the institution’s first crisis communications plan, and secured national placements from the Wall Street Journal to Fox News.

The tools keep changing. The principles don’t.