Strategic Communications
Media Relations & Earned Media
Executive Ghostwriting
Thought Leadership
Crisis Communications
Public Affairs
Government Affairs
Brand Management
Content Strategy
Stakeholder Engagement
Reputation Management
Coalition Building
Executive Media Training
Nonprofit Communications
Digital Platforms & Analytics
Team Leadership
Video & Multimedia Production
Internal Communications
Executive Communications · Higher Education
Presidential Brand & National Earned Media Strategy
Transforming a university president into a recognized national voice — from Fox News to WSJ.
Developed and executed a comprehensive earned media strategy for a university president, personally drafting op-eds, expert commentaries, and contributed articles for national and regional publication. Built the executive’s LinkedIn presence from zero to 5,000+ followers. Placements spanned the Wall Street Journal, Dallas Morning News, American Mind, National Catholic Register, EWTN, Fox News, and Relevant Radio — all within a single academic year.
5K+
LinkedIn followers built
14+
Outlets in one quarter
5
Major placements, year one
Brand Strategy · Enrollment Marketing
Enterprise Brand Refresh & In-House Creative Build
Bringing enrollment marketing in-house, building a team, redesigning the brand — and delivering record results at half the cost.
Led the institution’s first enterprise-wide brand refresh, aligning all messaging, visual identity, and web presence to a new strategic direction. Produced comprehensive brand and language guides. Brought enrollment marketing fully in-house, building an internal team of graphic designers, video producers, and web developers. The redesigned flagship website serves 1.5M+ annual visitors while delivering $500K in cost savings and driving undergraduate applications to record levels.
$500K
Savings from in-housing
Record
Undergraduate applications
1.5M+
Annual website visitors
214
Design projects in Q1 ’26
Content Strategy · Social & Digital
Content Ecosystem Growth: 248% Impressions Increase
Building a content operation from the inside out — with results that beat industry benchmarks by 3x.
Built and led a cross-platform content strategy driving dramatic year-over-year growth across all major social and digital channels. Grew video output 3x in a single quarter. Produced an internal newsletter averaging a 57% open rate across 12 editions — well above industry benchmarks. Family audience engagement ran 3x higher than platform benchmarks.
249%
Impressions growth YOY
109%
Content output growth YOY
3×
Industry benchmark exceeded
Public Affairs · Government Relations
Stakeholder Strategy Across Public, Private & Nonprofit Sectors
Two decades advising organizations through complex political, regulatory, and community stakeholder environments.
Across roles at Curt Pringle & Associates, the Lincoln Club of Orange County, Obria Medical Clinics, and the Southern California toll-road system, built deep experience in public affairs strategy, government relations, community outreach, and advocacy communications across all three sectors.
20+
Years in public affairs
3
Sectors: public, private, nonprofit
State
& local government relationships